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Zoom A 10ml bottle of Guna's Attar Gulab Perfume Concentrate sitting on a silver tray
Zoom A close up of a gulab (rose otto) flower taken in Hathras, India, in a gulab field at dawn
Zoom A deg and bhapka, Indian copper distillation pot and pipe, in Hathras, India, with smoke around it as it steam-distills aromatic materials into perfume

Attar Gulab Perfume Concentrate

$160.00
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Sweet, Woody, Deep

Pure Love

Attar Gulab is Rose Otto, the most expensive oil on earth, infused in Mysore Sandalwood Oil, the most sacred oil on earth. It is made using the alchemical process of co-distillation rather than blending, resulting in a rare and precious perfume highly prized for centuries.

Reminiscent of Mughal opulence and beauty, Attar Gulab is a deep rose, fragrant and complex.

  • Smells like freshly cut roses with a hint of Sandalwood
  • An intimate and intriguing fragrance
  • Used by Emperors and Empresses since the Mughal era

    Attar Gulab Perfume Concentrate

    $160.00

    Attar Gulab || Essence of Rose

    Attar Gulab is known for evoking feelings of self-love, and love for others.

    This perfume is hundreds of years old, valued for its calming, grounding and expansive qualities.

    Discovered by Empress Nur Jahan's mother, Gulab has been used in royal courts since Mughal times

    Rose Otto (Damascan rose) was highly prized for its fragrance in its native Persia, before it travelled to India, most likely when the Mughals invaded. The discovery of rose oil happened later, in the late 16th-early 17th century in the royal Mughal court in India.

    It was Empress Nur Jahan's mother, Salima Begum, who discovered Ruh Gulab (the oil of Rose Otto) while distilling rose water. Heat caused the rose oil to separate from the water and rise to the surface, and as she collected this she realised it possessed a strong and exquisite fragrance. This discovery led to the distillation of Ruh Gulab (essential oil of Rose Otto) on a larger scale, and later to the use of Rose Otto to make Attar Gulab (Rose Otto co-distilled over Mysore Sandalwood oil).

    Ancient Wisdom

    Bringing you centuries of alchemy, straight from the source

    Emperor Jahangir

    Son-in-law of Salima and husband of Nur Jahan, Emperor Jahangir (1569-1627) wrote about the discovery of Gulab in his memoirs, the Tuzuki Jahangiri:

    "This itr [attar] is a discovery which was made during my reign through the efforts of the mother of Nur-Jahan Begam...It is of such strength in perfume that if one drop be rubbed on the palm of the hand it scents a whole assembly, and appears as if many red rosebuds had bloomed at once. There is no other scent of equal excellence to it. It restores hearts that have gone and brings back withered souls."

    The Tuzuk-i-Jahangiri: Memoirs of Jahangir (Complete) By Nuru-d-din Jahangir Padshah

    TIPS AND TRICKS

    How-to

    Attar Gulab is unlike other rose-based perfumes in the market. Synthetic rose ingredients are approximations of the natural product, and sometimes more sweet or floral than actual roses. Attar Gulab smells like a freshly cut rose, with the fragrant undertones of Mysore Sandalwood. It's sweet but also deep.

    • All of our perfumes are gender-neutral.

    • Apply this perfume oil to pulse points and deeply inhale.

    • It will react with your skin and natural oils, transforming into a scent unique to you.

    • Wear it with another perfume for a custom scent. Complements Attar Mitti and Blue Lotus.

    The most expensive oil on earth, infused in the most sacred

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    Details

    Deg-bhapka distillation

    Attar Gulab is distilled using an ancient technique called the deg-bhapka system. Archaeological evidence of terracotta stills from the Indus Valley Civilisation indicates this method was in use thousands of years ago.

    Rose petals (of the highly fragrant Damascan rose, or Rose Otto) and water are poured into copper vats (degs), which are then sealed shut with mud. A bamboo pipe connects the deg to the copper receiver (bhapka) which is placed in cold water.

    The degs are gently heated with natural fuel, creating steam inside. The steam carries the fragrant molecules from the petals through the bamboo pipe into the bhapka, where it condenses over Mysore Sandalwood Oil. The Sandalwood Oil not only absorbs the rose, but transforms through the heat of the process, resulting in Attar Gulab.

    Ingredients

    Primary note: Rose Otto (Rosa Damascena) steam-distilled over Mysore Sandalwood Oil

    Other notes: Signature blend of essential oils

    Carrier: Jojoba Oil*

    *Certified Organic

    All of our products are natural and non-toxic and cruelty free.

    FAQ

    What makes your perfumes special?

    If you use your perfume a few times a day, every day, it could last up to six months. If you're using them on special occasions, they can last years.

    In terms of longevity, our perfumes can last for years and years. Keep them away from extreme heat to avoid damaging the scent.

    Once you apply the perfume, it will last on your skin for hours. We use a base of Organic Jojoba Oil because it's odourless and also because it's similar to our skin's natural sebum. This means that when you apply it on your skin, the Jojoba Oil will hydrate it, so the perfume can sit on top rather than sink in and disappear. You may not notice your perfume after ten or so minutes due to olfactory fatigue, but people around you will still notice it.

    How long do they last?

    If you use your perfume a few times a day, every day, it could last up to six months. If you're using them on special occasions, they can last years.

    In terms of longevity, our perfumes can last for years and years. Keep them away from extreme heat to avoid damaging the scent.

    Once you apply the perfume, it will last on your skin for hours. We use a base of Organic Jojoba Oil because it's odourless and also because it's similar to our skin's natural sebum. This means that when you apply it on your skin, the Jojoba Oil will hydrate it, so the perfume can sit on top rather than sink in and disappear. You may not notice your perfume after ten or so minutes due to olfactory fatigue, but people around you will still notice it.

    I don't usually wear perfume. Will I like this?

    Quite possibly! We have a lot of customers who haven't worn perfumes for years but love using ours. Many customers with sensitivities to synthetic fragrance, or who don't like commercial scents, find our perfumes absolutely wonderful. They are a portal into another world, and wearing them is not only a form of adornment, but can change how you feel and move through the world.

    Feel free to get in touch with us if you have any questions. If you'd like to try them all, check out the Jannat: Perfume Discover Set.

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