Ancient Wisdom | Modern Luxury
Guna Natural is defined by quality natural ingredients with a rich historical pedigree, bringing you distinctive products that don’t cost the earth. Drawing on India’s heritage of craftsmanship, healing and perfumery, Guna creates products that bring moments of pleasure into your everyday life.
A unique blend of Ayurveda and Indian aesthetics with Mughal opulence and rituals, Guna offers you self-care and simplicity without compromise.
Straight from the source
Guna uses only the most effective and carefully researched ingredients to develop formulas that are pure and potent. Specialty materials are sourced from small-scale producers, many of whom have been in business for centuries, bringing the beauty of artisanal, hand-made products straight to you.
On a deeper level, it is a project that fundamentally involves the reclaiming of culture and a reverence for the natural world. Guna delves into the philosophies, worldviews and legacies of India, to deeply understand how these rare and precious ingredients came to be developed and used.
Our values in practice
Every part of our business, from sourcing, supply chains and quality control to the language we use and our carbon footprint, is built upon three core values of Care, Kama and Respect.
A portal through space and time
Natural and non-toxic
All of our products showcase the beauty, wonder and power of the natural world. Each drop of every product reflects the accumulated wisdom of Mother Earth and human culture.
We love re-discovering old practices and ingredients, and bringing these to a contemporary audience.