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Ancient Wisdom | Modern Luxury


Guna Natural is defined by quality natural ingredients with a rich historical pedigree, bringing you distinctive products that don’t cost the earth. Drawing on India’s heritage of craftsmanship, healing and perfumery, Guna creates products that bring moments of pleasure into your everyday life.

A unique blend of Ayurveda and Indian aesthetics with Mughal opulence and rituals, Guna offers you self-care and simplicity without compromise.

Straight from the source


Guna uses only the most effective and carefully researched ingredients to develop formulas that are pure and potent. Specialty materials are sourced from small-scale producers, many of whom have been in business for centuries, bringing the beauty of artisanal, hand-made products straight to you.

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Guna's evolution

Our Story

On a deeper level, it is a project that fundamentally involves the reclaiming of culture and a reverence for the natural world. Guna delves into the philosophies, worldviews and legacies of India, to deeply understand how these rare and precious ingredients came to be developed and used. 

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Our values in practice


Every part of our business, from sourcing, supply chains and quality control to the language we use and our carbon footprint, is built upon three core values of Care, Kama and Respect.

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A portal through space and time

Natural and non-toxic

All of our products showcase the beauty, wonder and power of the natural world. Each drop of every product reflects the accumulated wisdom of Mother Earth and human culture.

We love re-discovering old practices and ingredients, and bringing these to a contemporary audience.


Skin | Perfume | Home

From the Indus Valley Civilisation, to Vedic times, through to the Mughal era and today, Guna brings these histories to life.

You will love what you buy.

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Custom Products

Let Guna create something special just for you


Skin Rituals

Care for yourself from top to toe



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